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Color Guide

Color Guide - Is color really important?

The Institute for Color Research found: "Research reveals all human beings make a subconscious judgment about an . .. item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone."

When choosing color for your site here are few things to consider:
1. Who is your target audience? Younger people tend to like black and loud colors. Older people tend to like more soothing colors. So it is very important to keep in mind who you want to attract to your site.
2. What mood do you want to portray? Colors effect our emotions. Do you want to excite and motive or sooth and clam?
Visit this site to learn more about setting the mood with color: http://newark1.com/color/000055.html
3. Do you have an existing logo with a recognized color scheme? Coca-cola's web site would look funny in blue.
4. Another important consideration involves "Web Safe" colors. If your chosen color is not web safe, it will appear as a different color on different browsers. Click here for a chart of web safe colors.
5 . Click here for help with what colors mean.

Regardless of the colors you choose, keep in mind to limit your palette to two or three complimentary colors. The best thing to do is to visit other web sites and ask yourself how it makes you feel. Notice the color schemes used and the relationship to the purpose of the site.

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